Finders Keepers: Instant prizes in the form of mateless Palladium shoes were placed randomly around the game locations. The lucky person who found this instant prize won a free pair of shoes and sizable discounts on product when they turned their friends on to the fun.
Clues to the whereabouts of the caches were placed at key points in the city on branded T-shirts worn by homeless people who wanted to make a few bucks.
In-store POP cards instructed the curious on how to get cool and join the game. Clues were stuck on the backs of nickels left on the sidewalk and on change from vendors in key areas.
Underground flyers posted in laundromats, bars and other bulletin boards introduce the game and spread awareness.