Hi, I'm Rocky.
I'm a seasoned creative director, passionate for concepts that emotionally motivate minds to engage, convert, purchase and/or change the world. Driven by human nature and the pursuit of authentic ideas that seem to have always been hiding in plain sight. Keen on collaboration and always willing to try new models of creative content development. Experienced in a well-rounded range of categories, and enjoy adding new ones to my repertoire.
“I had the pleasure of working with Rocky for three years at TBWA\WorldHealth, where he consistently demonstrated exceptional creativity, dedication, and professionalism. As an ACD, he played a crucial role in developing and executing innovative ideas that not only met but often exceeded our clients’ expectations. Rocky has a remarkable ability to translate complex stories into simple and compelling creative solutions. His strong strategic thinking, combined with a keen eye for detail, allowed him to drive impactful projects from concept through execution. I recommend Rocky for any position where creativity and an eye for detail are valued. He would be a tremendous asset to any organization fortunate enough to have him on board.”
Learn more about me:
Creative Strategy • Digital Marketing • Logo Design • AI Promp Engineering and Creative Development • Brand Development • Graphic Design • Digital Creative • Social Media • Interactive Advertising • Art Direction • Television Ads • Influencer Partnering • Video development and production • Experiential • Concept Development • Copywriting • Digital Transformation • Creative Development • Content Development • Photoshoots • Content Production • Corporate Identity • Typography • Print/OOH/Guerilla • Mobile Advertising • Unbranded and Branded Conceptual Development
I have had the pleasure of working with the following brands:
AWARDS & HONORS
Effie Award Media Innovation Finalist
IAB MIXX Awards - Gold, Silver, Best In Show
Cannes Cyber Lion
FWA Public Shortlist
Creativity Top 20
IAB MIXX Awards - Silver
Creative Circus Student Show - Best Art Direction, Best in Show, 4 Gold, 2 Bronze
“I had the pleasure of managing Rocky for 3 years at TBWA\WH. During that time, Rocky was the lead art creative on a brand with an exceptional amount of complexities and he navigated through them with ease, skill, and positivity. Rocky works with a collaborative and team oriented mindset that helps to bring unexpected ideas forward in new and innovative ways. With a passion for the oncology space in particular, Rocky is a creative gem and would be an asset across any therapeutic area that wants a driven and thoughtful creative.”
“Rocky is a rock! A dedicated, trusted creative leader who puts his heart & soul into all that he manages. I had the opportunity to see Rocky’s talent first hand when he managed a significant piece of business for our agency, called Acthar. This is a product that treats many conditions, such as multiple sclerosis, arthritis, lupus, eye conditions, skin/kidney/lung diseases, and immune system disorders. Rocky was first hand in creative directing and developing Award-winning creative for Acthar, that was truly immersive and brought to life the significance of this product. Rocky’s management of brands, teams and client comes with a dose of compassion, maturity and experience. He comes highly recommended, and once you meet and see Rocky in action you will know why.”
“Partnering with Rocky for 3 years across day-to-day business on a leading oncology brand, and concepting together on other brands, proved to be one of the strongest and most productive collaborations I’ve enjoyed in my career. Rocky brings both a well-developed creative instinct and an open mind to every project. He listens to colleagues, whether they’re senior directors or junior contributors—always allowing others to inspire him. And then he leads work that surprises and delights clients. Rocky is adept at utilizing brand intelligence and making it accessible to his teammates. Never afraid to get his hands dirty, he led brand cohesion efforts with attention to detail and an eye for enhancement opportunities.”
“Rocky is the creative manager every creative wants. Beyond the high-level creativity you’d expect from someone with his extensive experience, Rocky stands out as an exceptional manager and leader. He defies the typical mold of a creative director by giving his team with autonomy, while knowing precisely when to step in and provide direction. His constructive feedback has been some of the most valuable I’ve received in my career. Account and project management teams appreciate him for his adeptness in managing expectations and resources, while clients are drawn to his engaging and charismatic personality.
I would welcome the opportunity to work with Rocky again in the future. His leadership and creative vision have made a lasting impact on me, and I’m confident that any team would thrive under his guidance.”
“Rocky is a writer’s best friend. He’s conceptual, hardworking and a great and supportive collaborator. No ego-driven nonsense. He’s a creatively-driven art director who is strategically-minded, and that makes clients love him. He knows how to sway people and get everyone on the same page without ruffling feathers. Rocky is also incredibly resourceful and dedicated to breathing life into every project he touches. The whole no-stone-unturned thing – that’s Rocky with his craft. Also, he’s just a lovely person to be around.”
“I’ve worked closely with Rocky on multiple accounts at two different agencies. Much of our collaboration has been in categories that can be seen as challenging (financial services / healthcare), but he has consistently brought the same joy and creativity to everything he works on. We’ve been in the trenches together on everything from complete brand overhauls, to new business, to seemingly small one-offs. Rocky’s deft creative touch remains constant no matter the nature of the challenge. He’s a willing partner who encourages others’ perspectives no matter their official title. For this reason, both colleagues and clients enjoy his talent, as well as his good nature.”
“Rocky’s a quintuple threat! He’s reliable, smart, nice, funny, good-natured, talented, fun to be around, and just great great great to work with. I highly recommend you hire Rocky should be become available. He’s seriously, the full package and worth every penny.”
“Rocky is a thoughtful, strategic, creative thinker, with a great eye for design. Rocky and I worked together over the past 3 years on Oppenheimer Funds, with a concentration on keeping the almost 65 year old brand looking fresh, and at the visual forefront of the mutual fund category. The numerous industry awards we have won for the GRIP (Growth, Income, Protection) campaign, but even more importantly the strong increase in sales, are proof of the power of the idea that Rocky helped create. Rocky is a great collaborator, and looks at every new challenge as an opportunity to create something whip-smart.”
“It seemed fitting that Rocky joined my team just as Hurricane Sandy was tearing up the east coast. We were navigating a creative storm of our own – a new visual identity for Oppenheimer that had to be developed, sold and launched all in the space of a few weeks. Rocky’s timely arrival played a big part in helping us get there, and it was just the first of many challenges he would take on as the art czar on Oppenheimer.
Financial services is well known for being a tough category, but Rocky maintained a level of taste in everything he touched – from print, collateral and videos to animation and infographics. Ours was a team of doers, with no room for poobahs or delegators, and our biggest successes with these great clients were the proactive ideas they had never asked us for. Rocky made much of this possible with his unique brand of hands-on productivity. He deserves all the success he’s had, and will surely have in the years to come.”
“Rocky and I worked together on Nationwide Insurance at McKinney. Rocky was a very involved AD and contributed to the World’s Greatest Spokesperson (WGS) Campaign. One spot that Rocky produced, “Bad News, Good News” not only performed well on key metrics but really excited and engaged our target consumers. At one WGS event, consumers off the street would approach our spokesperson and directly quote the spot or comment on how much they loved specific scenes (ex. coffee standing upright while the car was upside down). This is just one example of Rocky’s ability to create memorable work.”
“I knew that Rocky was a talented and terrific creative guy when he was a student at The Creative Circus. Since then, I’ve met many people who work or have worked with Rocky as a pro. All I hear is, he’s gotten even better. Is that even possible? Apparently, yes.”
“Rocky and I worked together on several Nationwide Insurance projects together at McKinney. On a general level, I always found Rocky easy-going, sincere, and always eager to jump into a project. More specifically, I worked with Rocky on a TV spot for Nationwide’s “World’s Greatest Spokesperson in the World” campaign called ‘Good News, Bad News.’ In the spot, the spokesperson is found upside-down in a car with a bewildered passenger. Neither are hurt, but the driver is clearly shocked and is looking for reassurance from the spokesperson that all really will be ok. The setting of a flipped car had stopping power and consumers responded positively to it in-market saying it was unique, creative, and memorable. (People don’t say such things often about insurance advertising.) I enjoyed working with Rocky, and know others will as well.”
“I worked with Rocky for over four years at McKinney, collaborating on several digital projects. Rocky is consistently passionate, no matter how big or small the project. And he’s always up for a challenge. Never shying away from an opportunity to flex his talent and evolve his skills. Rocky’s positivity is contagious, his energy inspiring and his eagerness stimulating. His dynamic nature will propel any project or team. Rocky is simply a joy to work with.”
“Rocky is the consummate professional. He brings passion and a commitment to do great work to every project - big and small. He’s a great presenter and a tireless worker. If you meet him, you’ll also find out very quickly that he’s the kind of person everyone wants to be around. I highly recommend Rocky as a smart addition to any creative department.”
“Rocky has the very important ability to make every person on his team better. His energy, talent and good-natured personality are as effective as they are infectious. And his commitment to doing the best work permeates every project he touches.”
“I’ve been Rocky’s partner on a number of projects. He’s a delight to work with, as a professional and just as a person you won’t mind being stuck in a small room with for hours at a time. There’s no such thing as a boring account if you’re working on it with Rocky. He’s a creative spirit and someone who strives to make his mark on anything he touches.”
“I’ve watched Rocky grow from Junior to Smarter, from Assistant to Autonomous. He has infectious enthusiasm and will always tend passionately to the job at hand. Perhaps his best asset is he is someone you simply want to have around. He is a friend to many and a partner to most. I recommend Rocky Reed as a member of your team.”
“Rocky is a dynamic person who brought a lot of personality to our creative department. In his time here he grew as both an Art Director and as a person. I believe this is reflected both in his portfolio and his maturity.”
“Besides being a really great guy, Rocky is a very talented, reliable and driven art director. I’m impressed by the trajectory of his career. I’m sure there’s much more to come.”