Amazing things were truly happening at NewYork-Presbyterian for kids. But not too many people knew about their extraordinary pediatric capabilities and services because NYP doesn't technically have a children's hospital. So we brought their most incredible stories to life in print, out-of-home and digital tactics, with detailed versions of each story on a new website dedicated to the kids.
In order to differentiate NYP Medical Group regional marketing tactics from the main hospital, we employed the help of an illustrator to create an iconic look that is friendly and relatable to the audience. From sweeping landscapes of the various regions to more conceptual objects of visual language, the campaign has an identity all it’s own.
by Eiko Ojala