ANIMATION : Brand Video
ANIMATION : Facebook Teaser Ads
Short-format 10-16 second cuts with unique VO driving to extenfertility.com vanity urls. These snippets offered little-known facts about egg-freezing that would invite our target to learn more.
Digital Display
Targeting women on dating sites.
PRINT COLLATERAL
Two-sided panel brochure. We answered the What, When, Where, Who and How of egg-freezing in one infographic.
Infographic inspired by a typical game-board to explain the step-by-step process of egg freezing.
SOCIAL INFLUENCER : Taryn Southern
Singer, actress and YouTube star, Taryn Southern was tapped to create a video diary of her egg-freezing experience with Extend Fertility. It was posted on her channel and promoted on her other social pages.
Taryn also covered her experience in an essay and video article for ATTN.com, opening the doors for a larger conversation about fertility and the stigma women face when it comes to family planning.
Even George Takei chimed in to spread the word:
VISUAL LANGUAGE
BRAND AND CHARACTER GUIDELINES
DIGITAL VIDEO:
Profile of the Extend Fertility facility by The Atlantic.
DIGITAL VIDEO SERIES: Ask Dr. Klein
Dr. Klein of Extend Fertility addresses frequently asked question about the science and process of egg freezing via YouTube.
